A lot of small businesses are still wondering if they should have a business website, or if they should update their old website. Having your own business website is important because it provides a place where you can showcase your products or services, give your customers more information about your company, and it’s a 24/7 marketing tool.
If you are looking for 10 reasons why you should have a business website, this article gives you exactly that.
I’ve read a lot of articles on this topic and some of the advantages I would like to share with small business owners are:
- Your customers expect you to have a website
- People use the internet to look for almost EVERYTHING
- Creates a point of contact between you and your customers
- Your competitors all have websites
- It’s your chance to talk about your company and the value you can offer to your customers.
benefits of having a website
Having a website for your small business is not a new thing. That’s why it’s the first step Soda 85 took. When I bought the domain and saw the web design come together, I felt a sense of pride, the business was really happening!
I didn’t want to reach out to potential clients before the website was up because I knew that the website would help them make the decision faster. And my strategy paid off.
Just a few hours after going live and sending the link to my dear family and friends, I immediately got 4 referrals – 2 new websites, and 2 website redesigns. Today, we’ve published 1 website for a BPO company, and 1 website redesign in progress.
The website helps us establish ourselves with potential clients because we are new. We give them information about what we can do for them, the services we offer, and why we feel we’ll give them great value if they choose to work with a digital marketing agency in the Philippines.
costs of having a website
For most, a business website looks and feels too costly, unnecessary for others. And there’s truth in this. Some businesses don’t always have the budget for a website so they either go for the cheap alternative or don’t bother at all.
My first client, Casdec Solutions, are a niche BPO company in the Philippines. They already have a few clients since they started mid 2018. They got a web developer to do their website at low cost. Fast forward to April 2019, they come to me because their website never came alive.
First, the developer was hard to work with. The website he made encountered problems that he never took the time to mention. Bottomline, my client’s potential customers are starting to look for their company website and they didn’t have anything to show. My client knew the importance of having a professional website because she was losing potential clients for not having one. So we met and in under 2 weeks we were able to launch their website – casdecph.com.
In this example, my client lost time, money, and potential clients because of what happened.
There are still a lot of small businesses who don’t see the benefits of having a website, and that’s okay. If they are able to market in other ways than just online, that’s great! The most important thing to consider here is to think long and hard about your business and if you really need a website to get more clients. If you want help in figuring out if your business should invest in a business website, contact us and we’d be happy to help out!